Дистанційний урок для 10-Д класу. Culturestudy. 13.03.2021

Topic: British Art. Folklore

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British Pop Art

      One usually associates Pop Art with a group of American artists such as Andy Warhol and Roy Lichtenstein, working in New York during the 1960s. Yet Pop Art emerged first in Britain during the 1950s. Led by Richard Hamilton, British Pop Art was inspired, in the midst of post-war recession and rationing, by the glittering promise of the abundance of consumer culture - anything from kitchen accessories, televisions, comic books to beauty products - taking hold across the Atlantic. Hamilton, Eduardo Paolozzi and Peter Blake rejected existing norms and subject matter by turning to the marketing language of post-War Americana, producing new and irreverent images using collage and screen printing.

      There was a pronounced ironic element to Pop Art as artists looked on the US as the land of excess. Many critics have cited British Pop Art, and especially Hamilton's iconic collage as the birth of post-modernism that, through its celebration of kitsch, ephemera and disposable objects, rejected the high modernism of Abstract Expressionism and the virtues of abstraction - and its detestation of everything kitsch - as espoused by Clement Greenberg. Indeed, Hamilton described Pop Art thus: "Popular. Transient. Expendable. Low cost. Mass produced. Young. Witty. Gimmicky. Glamorous, Big business."

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